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With the exception of the ominous image on the recent cover of Bloomberg Businessweek (a cheap stunt: US plant-based meat sales may not be red hot, but Beyond Meat patties were not grey, last I checked), that article received an astounding amount of praise—and vitriol—for merely stating what everyone following this space has known for months: Retail meat substitute sales in the US have decreased, and Beyond Meat has had a terrible year. But if you look at the media today, supporters of cultured meat are compared to Theranos, while those who support plant-based meat are compared to Meghan Markle (first they liked her, then they loathed her). The tech bros were supposed to save the world, but now they've been exposed as greedy gamblers selling us processed mush and pipedreams. This belief is shared by some unlikely bedfellows, such as large meat producers and anti-GMO natural product manufacturers, who take pleasure in every depressing report coming out of Silicon Valley. False dicho...